Two rebuilds, start to finish.
Both sites below were audited, designed, built, and handed over by me. No subcontractors, no handoffs. Here's what changed on each, and why.
Quán Phở, rebuilt.
A Vietnamese restaurant in Saugus, MA. Same business, completely different first impression.
Restaurant website redesign
Saugus, MA · menu, karaoke nights, private events
- 13.4s …
- ✕ Generic template, stock photos that weren't Vietnamese food
- ✕ Three links in the nav, no hours, no address
- ✕ Nothing about karaoke nights or private events
- ✕ Mobile navigation didn't work at all
- 69% …
- ✓ Their real food and branding, front and centre
- ✓ Two clear paths: order online, or book the whole restaurant
- ✓ Private-event enquiries reach the owner by email and text in seconds
- ✓ Owner updates the menu from a Google Sheet, no developer, no invoice
- ✓ 1.6 MB of images cut, 44% smaller, same quality on screen
Rebuilt with permission. The new site goes live at the owner's pace.
Measured with Google PageSpeed Insights.
Young Group, rebuilt.
A 1-on-1 weight-loss coaching practice serving Vietnamese clients across the US, Vietnam, Australia and Canada. One landing page became a seven-page bilingual site.
Bilingual redesign & SEO for health coaching
Visit live site ↗Health coaching · Vietnamese and English · 7 pages
- 2.5s …
- ✕ One long landing page, no About, Results, FAQ or blog
- ✕ Vietnamese only, with no English at all
- ✕ Client results buried in an unreadable wall of images
- ✕ Scored 29 out of 100 on my SEO and AI-search audit
- 64% …
- ✓ Seven pages: home, team, results, video, blog, FAQ, contact
- ✓ Properly bilingual, real English pages, not a toggle
- ✓ Every client story opens on its own, with the before and after
- ✓ Built for Google and for AI answers to read correctly
- ✓ A blog that pulls in search traffic, articles written and published for her
Rebuilt with permission, now live at tranthuytien.net.
Measured with GTmetrix.
Sample builds.
These are mine, not clients'. Builds I made to work out how a vertical should feel. No real business, no claimed result. They're here so you can judge the craft.